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Tröjan har bland annat sålts i Storbritanninen, men efter kritiken och anklagelser om rasism har produktbilden där pojken bär upp tröjan plockats bort.
The sweater has been sold in the United Kingdom, but after criticism and accusations of racism, the product image where the boy is wearing the sweater has been removed.
Reklamombudsmannen konstaterar i sin bedömning att den aktuella produktbilden framställer kvinnan som ett sexobjekt ”genom sin klädsel, sin knäsittande pose och den kameravinkel som hon är fotograferad i”.
The Advertising Ombudsman states in its assessment that the current product image portrays the woman as a sex object "through her attire, her provocative pose, and the camera angle in which she is photographed."
Den mest grundläggande egenskapen för en produktbild är att den framställer produkten på ett attraktivt sätt. Det kan låta självklart, produktbildens jobb är ju att driva försäljning – eller hur?
The most basic feature of a packshot is that it shows the product in an attractive way. It may sound obvious, the packshot's job is to drive sales - right?