puffery

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English

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Etymology

puff +‎ -ery

Pronunciation

  • IPA(key): /ˈpʌfəɹi/
  • (file)

Noun

puffery (countable and uncountable, plural pufferies)

  1. An act of puffing.
  2. Excessive or false public praise.
  3. Superficial or insubstantial material; fluff.
    • 1990, Wayne Jancik, The Billboard Book of One-Hit Wonders, →ISBN, page 294:
      Harvest was promptly pegged as a "lite" group, a purveyor of pop puffery.

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