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English
Etymology
From re- + brand.
Pronunciation
Verb
rebrand (third-person singular simple present rebrands, present participle rebranding, simple past and past participle rebranded)
- (originally marketing) To change the brand name, logo, or image of a product or company.
Acme Co. is trying to rebrand their line of toasters under the Bewidget name.
2009 October 17, Bono, “Rebranding America”, in The New York Times, →ISSN:Many have spoken about the need for a rebranding of America. Rebrand, restart, reboot.
2021 June 14, Mark Landler, “Boris Johnson’s ‘Global Britain’ Makes Shaky Start at G7 Summit”, in The New York Times, →ISSN:The latter issue dramatizes the long shadow Brexit is casting on Mr. Johnson’s effort to rebrand Britain as a vital player on the global stage.
2022 November 2, Paul Bigland, “New trains, old trains, and splendid scenery”, in RAIL, number 969, page 59:Gaining a new headcode, it is then rebranded as the 2103 Carmarthen-Fishguard Harbour - a place I'd never visited by rail.
Noun
rebrand (plural rebrands)
- A change to the brand name, logo, or image of a product or company.
- Synonym: rebranding
Management decided it was time for a complete rebrand.
2015 May 22, Jason Hartley, “Lib Dems don't need a rebrand - they need to reconnect to their existing brand”, in The Guardian:Typically, a rebrand is either a fundamental change of the core ideology of everything you are, or at a more pithy level, a change in how you visually manifest that core idea.
2015 July 6, Lottie O'Conor, “Presenteeism over productivity: why flexible working needs a rebrand”, in The Guardian:There are a number of issues here. First up, non-traditional working practices need a major rebrand. We need to move away from the assumption that “working flexibly” means “working less”.
2016, “Collegiate Athletic Rebranding”, in Journal of School Public Relations, volume 37, number 2, Rowman & Littlefield, →ISBN, →ISSN, page 264:Before engaging in a rebrand, it is important to consider how a rebrand can and will influence loyal consumers, fans, students, and alumni.
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