rebranding

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English

Verb

rebranding

  1. present participle and gerund of rebrand

Noun

rebranding (plural rebrandings)

  1. The association of a new brand, trademark, image, or appearance with a product or service.
    The frequent rebrandings of the product have confused some customers.
    • 2018, James Lambert, “Anglo-Indian slang in dictionaries on historical principles”, in World Englishes, volume 37, page 248:
      A dictionary on historical principles is one that is modelled on the Oxford English dictionary. In fact, before undergoing rebranding, the original title of the now-familiar Oxford English dictionary was A new English dictionary on historical principles.

Descendants

  • Azerbaijani: rebrendinq

Translations

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