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1997 August 13, Brian Macarthur, “Diana: mover and shaker”, in The Times:
Just as broadsheets only exceptionally outsell any of the tabloids, so middle-market tabloids—the Mail and Express—only rarely outsell the red tops (although the upmarket Sunday Times outsells the mid-market Express on Sunday and The Mail on Sunday outsells The People).
Tabloids have their own language. Maybe it's because the pages are smaller than the broadsheet papers, or perhaps it's because they have to make room to fit all those pictures of Jordan in her knickers in each day, but tabloidese is a language and a skill peculiar to the red tops.
