selling point

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English

Pronunciation

Noun

selling point (plural selling points)

  1. (idiomatic, business) The property or characteristic of a good that most attracts purchasers.
    • 1960 January, G. Freeman Allen, “"Condor"—British Railways' fastest freight train”, in Trains Illustrated, page 46:
      With such powerful selling-points, why is it, as recent editorial comment and correspondence in this journal has revealed, that "Condor" has yet to bring a warm glow to the countenance of the L.M.R.'s accountants?
    • 1985, Mariana Valverde, Sex, power and pleasure:
      So the main interest of the book (and its selling point, carefully highlighted in the blurbs) lies in the contradiction between the feminist ideals of equality and independence in relationships
    • March 25 1982, LA Times, One Last Time Around Ocean Boulevard Route
      When the Long Beach Grand Prix was started in 1975 the major selling point was that Formula One cars would race down Ocean Blvd...
    • May 16 2003, CBS News, Renee Zellweger's '60s Flashback - The Early Show
      But for Zellweger, the major selling point was the script. "It was such a great read," says the actress.
    • 2021 June 2, Michael Rhodes, “Tinsley reborn...”, in RAIL, number 932, page 36:
      The unique selling point of the Dowty wagon control system is that it can both retard and accelerate wagons, and therefore remains the only 'total wagon control system' available for hump marshalling yards, even in 2021.

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