shrinkflation
Hello, you have come here looking for the meaning of the word shrinkflation. In DICTIOUS you will not only get to know all the dictionary meanings for the word shrinkflation, but we will also tell you about its etymology, its characteristics and you will know how to say shrinkflation in singular and plural. Everything you need to know about the word shrinkflation you have here. The definition of the word shrinkflation will help you to be more precise and correct when speaking or writing your texts. Knowing the definition ofshrinkflation, as well as those of other words, enriches your vocabulary and provides you with more and better linguistic resources.
English
Etymology
Blend of shrink + inflation. Popularized by economist Pippa Malmgren.[1]
Noun
shrinkflation (uncountable)
- (economics, informal, neologism) The practice of making products smaller while continuing to market them at the same price.
- 2016, Andy Dawson, Get in the Sea!: An Apoplectic Guide to Modern Life, page 106:
- Chocolate bars are just the thin end of the wedge, though, and shrinkflation is happening in products right across the board.
- 2021, Rosalind Masterson, Nichola Phillips, David Pickton, Marketing: An Introduction, page 489:
- According to the UK Office for National Statistics (ONS), shrinkflation most commonly affects food, drink and household products such as toilet rolls, nappies, tissues and washing-up liquid.
- 2022 May 18, Caitlin Cassidy, “Shrinkflation bites: popular food brands quietly downsize while charging same price or more”, in The Guardian:
- Major cereal brand Kelloggs has also been accused of shrinkflation. Since 2019, the company had moved from selling 670 gram Crunchy Nut boxes for $6 to selling 640 gram boxes at $9 a pop, Choice found.
- 2023 September 14, “Carrefour puts ‘shrinkflation’ price warnings on food to shame brands”, in The Guardian, sourced from Reuters, →ISSN:
- Consumer groups say shrinkflation is a widespread practice, which supermarkets like Carrefour are also guilty of in their own-label products.
Related terms
Translations
Translations
|
References
- ^ “That Shrinking Feeling”, in Merriam-Webster, 2022