slogan

English

Etymology

From earlier sloggorne, slughorne, slughorn (“battle cry”), borrowed from Scottish Gaelic sluagh-ghairm (“battle cry”), from Old Irish slúag, slóg (“army; (by extension) assembly, crowd”) + gairm (“a call, cry”). Slóg is derived from Proto-Celtic *slougos (“army, troop”), from Proto-Indo-European *slowgʰos, *slowgos (“entourage”); and gairm from Proto-Celtic *garsman (“a call, shout”), ultimately from Proto-Indo-European *ǵeh₂r- (“to call, shout”). The English word is cognate with Latin garriō (“to chatter, prattle”), Old English caru (“anxiety, care, worry; grief, sorrow”).

Pronunciation

• (Received Pronunciation) IPA^(key): /ˈsləʊɡ(ə)n/
• (General American) IPA^(key): /ˈsloʊɡən/

• Audio (GA)

  (file)

• Rhymes: -əʊɡən
• Hyphenation: slo‧gan

Noun

slogan (plural slogans)

1. A distinctive phrase of a person or group of people (such as a movement or political party); a motto.
   • 1960, P[elham] G[renville] Wodehouse, chapter XVIII, in Jeeves in the Offing, London: Herbert Jenkins, →OCLC:

     "Right-ho," I [Bertie Wooster] said, not much liking the assignment, but liking less the idea of endeavouring to thwart this incandescent aunt in her current frame of mind. Safety first, is the Wooster slogan.

2. (advertising) A catchphrase associated with a product or service being advertised.

   Synonyms: motto, (Britain) strapline, tagline

3. (obsolete) A battle cry among the ancient Irish or highlanders of Scotland.
   • 1805, Walter Scott, “Canto Fourth”, in The Lay of the Last Minstrel: A Poem, London: [James Ballantyne] for Longman, Hurst, Rees, and Orme, , and A Constable and Co., , →OCLC, stanza XXIV, page 115:

     His bugle Wat of Harden blew; / Pensils and pennons wide were flung, / To heaven the Border slogan rung, / "St Mary for the young Buccleuch!"

Alternative forms

• (battle cry): sloggorne, slughorn, slughorne (obsolete)

Derived terms

Descendants

Translations

References

Further reading

• slogan on Wikipedia.Wikipedia
• slogan (disambiguation) on Wikipedia.Wikipedia

Anagrams

• Anglos, anglos, langos, logans, longas

Basque

Pronunciation

• IPA^(key): /es̺loɡan/
• Rhymes: -oɡan

Noun

slogan inan

1. Alternative spelling of eslogan (“slogan”)

Declension

Further reading

• "slogan" in Euskaltzaindiaren Hiztegia , euskaltzaindia.eus

Cebuano

Etymology

Unadapted borrowing from English slogan.

Pronunciation

• Hyphenation: slo‧gan
• IPA^(key): /ˈsloɡan/,

Noun

slogan

1. slogan

Czech

Etymology

Borrowed from English slogan.

Noun

slogan m inan

1. slogan (advertising)

Declension

Further reading

• slogan in Příruční slovník jazyka českého, 1935–1957
• slogan in Slovník spisovného jazyka českého, 1960–1971, 1989

Finnish

Pronunciation

• IPA^(key): /ˈsloɡɑn/,
• IPA^(key): /ˈslou̯ɡɑn/,
• Rhymes: -oɡɑn
• Syllabification^(key): slo‧gan

Noun

slogan

1. Alternative form of slogaani

Declension

Further reading

• “slogan”, in Kielitoimiston sanakirja [Dictionary of Contemporary Finnish]‎ (in Finnish) (online dictionary, continuously updated), Kotimaisten kielten keskuksen verkkojulkaisuja 35, Helsinki: Kotimaisten kielten tutkimuskeskus (Institute for the Languages of Finland), 2004–, retrieved 2023-07-03

French

French Wikipedia has an article on:

slogan

Wikipedia ^fr

Etymology

English slogan.

Pronunciation

• IPA^(key): /slɔ.ɡɑ̃/

Noun

slogan m (plural slogans)

1. slogan (all senses)

Further reading

• “slogan”, in Trésor de la langue française informatisé , 2012.

Anagrams

• lagons

Indonesian

Indonesian Wikipedia has an article on:

slogan

Wikipedia ^id

Etymology

Borrowed from English slogan.

Pronunciation

• IPA^(key): /s(ə̆)lo.ɡan/
• Rhymes: -ɡan
• Hyphenation: slo‧gan

Noun

slogan (plural slogan-slogan, first-person possessive sloganku, second-person possessive sloganmu, third-person possessive slogannya)

1. slogan

Synonyms

• cogan (Standard Malay)

Further reading

• “slogan” in Kamus Besar Bahasa Indonesia, Jakarta: Agency for Language Development and Cultivation — Ministry of Education, Culture, Research, and Technology of the Republic Indonesia, 2016.

Italian

Etymology

Borrowed from English slogan, from Scottish Gaelic sluagh-ghairm (“battle cry”).

Pronunciation

• IPA^(key): /ˈzlɔ.ɡan/
• Rhymes: -ɔɡan
• Hyphenation: slò‧gan

Noun

slogan m (invariable)

1. slogan, specifically:
2. a distinctive phrase of a person or group of people
3. (advertising) a catch phrase associated with the product or service being advertised

Further reading

• slogan in Treccani.it – Vocabolario Treccani on line, Istituto dell'Enciclopedia Italiana

Polish

Polish Wikipedia has an article on:

slogan

Wikipedia ^pl

Etymology

Borrowed from English slogan, from earlier sloggorne, slughorne, from Scottish Gaelic sluagh-ghairm, from Old Irish slúag, slóg, from Proto-Celtic *slougos, from Proto-Indo-European *slowgʰo-, *slowgo- + Old Irish gairm, from Proto-Celtic *garman-, *garrman-, from Proto-Indo-European *ǵh₂r-smn-, from Proto-Indo-European *ǵh₂r-.

Pronunciation

• IPA^(key): /ˈslɔ.ɡan/

• Audio

  (file)

• Rhymes: -ɔɡan
• Syllabification: slo‧gan

Noun

slogan m inan

1. cliché (something, most often a phrase or expression, that is overused or used outside its original context, so that its original impact and meaning are lost)

   Synonyms: banał, frazes, komunał, truizm

2. (advertising) slogan (catch phrase associated with the product or service being advertised)
3. slogan (distinctive phrase of a person or group of people)

Declension

Derived terms

Related terms

Further reading

• slogan in Wielki słownik języka polskiego, Instytut Języka Polskiego PAN
• slogan in Polish dictionaries at PWN

Portuguese

Alternative forms

• slôgane

Etymology

Unadapted borrowing from English slogan.

Pronunciation

Noun

slogan m (plural slogans)

1. (advertising) slogan (phrase associated with a product)
2. (by extension) any type of motto

   Synonym: lema

Further reading

• “slogan” in Dicionário Priberam da Língua Portuguesa.

Romanian

Etymology

Borrowed from French slogan, from English slogan.

Noun

slogan n (plural sloganuri)

1. slogan

Declension

Serbo-Croatian

Etymology

Borrowed from English slogan.

Pronunciation

• IPA^(key): /slǒɡaːn/
• Hyphenation: slo‧gan

Noun

slògān m (Cyrillic spelling сло̀га̄н)

1. slogan (distinctive phrase of a person or group of people)
2. slogan (advertising)

Declension

Spanish

Noun

slogan m (plural slógans or slóganes)

1. Alternative form of eslogan

Turkish

Etymology

Through French slogan or directly from English slogan, from sloggorne, slughorne, slughorn (“battle cry”), from Scottish Gaelic sluagh-ghairm (“battle cry”), from Old Irish slúag, slóg (“army; (by extension) assembly, crowd”) + gairm (“a call, cry”).

Pronunciation

• IPA^(key): /sɫoˈɡɑn/, /s(ɯ).ɫo-/
• Hyphenation: slo‧gan

Noun

slogan (definite accusative sloganı, plural sloganlar)

1. slogan

   Synonym: motto

Derived terms

Further reading

• “slogan”, in Turkish dictionaries, Türk Dil Kurumu
• Nişanyan, Sevan (2002–) “slogan”, in Nişanyan Sözlük
• Ayverdi, İlhan (2010) “slogan”, in Misalli Büyük Türkçe Sözlük, a reviewed and expanded single-volume edition, Istanbul: Kubbealtı Neşriyatı
• Çağbayır, Yaşar (2007) “slogan”, in Ötüken Türkçe Sözlük (in Turkish), volume 1, Istanbul: Ötüken Neşriyat, page 4192