sponcon
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English
Etymology
Blend of sponsored + content, coined in 2015.
Noun
sponcon (uncountable)
- (informal, marketing, neologism) Advertisements, particularly in social media, misleadingly styled or presented similarly to non-advertising content such as editorials or magazine articles.
- Synonyms: native advertising, sponsored content
- 2019 March 22, Chavie Lieber, “Toy unboxing videos have taken over YouTube. Some experts say they exploit kids.”, in Vox:
- “Toy companies look to YouTube and its army of influencers to spread the word about their products, sometimes paying them top dollar for sponcon and, at the minimum, sending them toys for free.”
- 2022 June 2, Anna Peele, “Inside ‘Love Island,’ From the Tragic Suicide Deaths to New Mental Health Protocols”, in Vanity Fair:
- Seven years in, the show is an international, BAFTA-winning phenomenon that has produced marriages, children, and enough Instagram sponcon to provide intergenerational wealth.
See also
References
- ^ “"2015"”, in Time Traveler, Merriam-Webster, 2023 January 2 (last accessed)