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1942, Ludwig Bemelmans, “Vacation”, in I Love You, I Love You, I Love You!, New York: Viking Press, pages 147–148:
"Well, honey, you can have spaghetti and meat balls," said the girl. "But why don't you order a submarine sandwich? My, that's good! Mmm." "What is a submarine sandwich?" "Well, a submarine sandwich comes two ways, the 15¢ one is seven inches long, and for a quarter you get one twelve inches long—"
^ Eames, Edwin, Robboy, Howard (1967 December) “The Submarine Sandwich, Lexical Variations in a Cultural Context”, in American Speech, volume 42, number 4, →DOI, →JSTOR, pages 279–288.