tädi Maali

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tädi Maali

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Tädi Maali

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Literally, “Aunt Maali” (Maali being an old-fashioned female given name). Coined by the first post-Soviet President of the Republic of Estonia (1992–2001) Lennart Meri, in an interview with Postimees titled “Euroliit tuleb teha tädi Maalile arusaadavaks ” (2001).

• IPA^(key): /ˈtæd̥i ˈmɑˑli/,
• Rhymes: -ɑˑli
• Hyphenation: tä‧di, Maa‧li

tädi Maali (genitive tädi Maali, partitive tädi Maalit)

1. (idiomatic, humorous) A stereotypical simple-minded Estonian woman; the personification of a lower-than-average-income Estonian citizen, who does not keep up with innovations and tends to belong to the older generation.
   • 2001 March 28, “Euroliit tuleb teha tädi Maalile arusaadavaks [The European Union has to be made clear to Aunt Maali]”, in Postimees:

     […] valitsus on sunnitud suure osa ajast pühendama iseenese õigustamisele ja seetõttu jääb vähem aega Euroopa Liidu eeliste selgitamiseks lihtsas keeles, mis oleks arusaadav ka tädi Maalile.

     the government is forced to devote much of its time to self-justification, leaving less time to explain the benefits of the European Union in simple terms, so that even Aunt Maali can understand.

• onu Heino
• Pihtiputaan mummo

• tädi Maali in Sõnaveeb (Eesti Keele Instituut)