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(television) A brief portion of a television episode shown at the beginning, often before the main title sequence, meant to introduce the story and entice viewers to watch the rest of the episode.
^ W. P. Bowman and R. H. Ball, Theatre Language: A Diction of Terms in English of the Drama and Stage from Medieval to Modern Times, New York: Theatre Arts Books, 1961, p. 375,
(marketing)teaser(message used to advertise a product whose name is not disclosed in that advertisement)
(marketing)teaser(short document containing the most important information about an investment, presented in a simple way, addressed to a potential investor)