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ultra-fast fashion. In DICTIOUS you will not only get to know all the dictionary meanings for the word
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English
Etymology
From ultra-fast + fashion or ultra- + fast fashion.
Noun
ultra-fast fashion (uncountable)
- Fast fashion with an online-only retail and marketing model and very short product cycles directly driven by consumer demand.
2021 February 6, Rachel Monroe, “Ultra-fast Fashion Is Eating the World”, in The Atlantic:But the rise of ultra-fast fashion marks a major shift in the retail world. Two decades ago, the first fast-fashion companies redrew the lines of a staid industry. Now their faster, cheaper successors are upending it.
2021, Nikolay Anguelov, The Sustainable Fashion Quest: Innovations in Business and Policy, CRC Press, →ISBN:Furthermore, a more nefarious form of fast fashion has emerged from a new breed of online-only ultra-fast fashion retailers who make heavy use of sophisticated digital marketing tactics to promote an ever-changing array of trendy items at pocket-money prices.