voken

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English

Etymology

Blend of virtual +‎ token

Noun

voken (plural vokens)

  1. (Internet) A pop-up advertisement that is displayed over the top of the content but without spawning a separate window.
    • 2004, Keith J. Tuckwell, Canadian Marketing in Action, page 425:
      […] a Web portal that features voken-style campaigns.
    • 2005, Shaun Walker, Patrick J. Santry, Joe Brinkman, Professional DotNetNuke ASP.NET Portals, page xxi:
      He also had a key role in designing and building the eyeReturn Voken engine for online advertising and loyalty programs.
    • 2006, Spot3313, “Flash Voken Ads”, in macromedia.flash (Usenet):
      Hey, I was approached today asking about Voken ad's and if i knew how they were done.

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