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From Web + toon, dating from at least 2001 (see citations). For Korean comics, likely a re-borrowing of Korean웹툰(weptun), itself from the original sense.
Ren & Stimpy creator John Kricfalusi used Flash animation to bring cartoons (sometimes called online cartoons or webtoons) to the Internet.
2009, Caroline Nixon, Michael Tomlinson, Kid's Box 5 Pupil's Book: Book 5:
More and more cartoons are made using special techniques with a lot of help from computers. Some people are making cartoons for the internet. These are called webtoons. You could make a webtoon, too.
2010, Michael Duggan, PSP Game Creation for Teens, page 13:
When it comes to Flash animated cartoons, also called webtoons, the first noted use was in 1999 when Ren & Stimpy creator John Kricfalusi set out to bring cartoons to the Web. Soon after, webtoons began popping up everywhere.
2018, WESTECH 2018: Proceedings of 1st Workshop on Environmental Science, Society, and Technology, WESTECH 2018, December 8th, 2018, Medan, Indonesia, page 166:
We can read a webtoon using an application on our phone.
2021, Brian Yecies, Ae-Gyung Shim, South Korea's Webtooniverse and the Digital Comic Revolution, page 155:
Now producing a branded webtoon and adding a webtoon platform to a company's overall promotional branding strategy makes it look in-step with the times and popular culture.
2022, John A. Lent, Wendy Siuyi Wong, Benjamin Wai–ming Ng, Transnationalism in East and Southeast Asian Comics Art, page 104:
Easy access is another positive trait of webtoons—facile because of the elimination of distribution hassles, […]