пиар

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Russian

Etymology

First attested in 1988. Borrowed from English PR (public relations).

Pronunciation

Noun

пиа́р (piárm inan (genitive пиа́ра, nominative plural пиа́ры, genitive plural пиа́ров)

  1. public relations
  2. promotion, plug, hype

Declension

Synonyms

Derived terms

References

  • пиар”, in Novyje slova i značenija. Slovarʹ-spravočnik po materialam pressy i literatury 90-x godov , volume 3, Saint Petersburg: Dmitry Bulanin, 2009–2014, pages 100–102