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Compound of .(“symbol for inhalation”) + jo(“yes; acknowledgement”). Introduced in 2009 by the Swedish linguistics magazine Språktidningen as a suggestion for spelling the North Swedish dialectal interjection /ɕʉː↓/ using conventional means, based on a method from conversation analysis.[1]
^ Linnea Hanell, Linus Salö (2009 June 10) “Säg jo och andas in – samtidigt [Say 'yes' while inhaling — at the same time]”, in Språktidningen (in Swedish): “Inom samtalsforskningen finns det däremot flera olika sätt att markera att något sägs på inandning. Ett sådant är att sätta en punkt före repliken. Enligt denna princip lanserar vi nu en ljudhärmande stavning för talfenomenet: .jo. Det är så ett inandnings-jo låter. ― In conversation analysis, however, there are several ways to indicate that something is said while inhaling. One such way is to place a period before the utterance. Following this principle, we now introduce a sound-imitating spelling for this speech phenomenon: .jo. That’s how an inhaled "jo" sounds.”