H. Moilanen

• hoomoilanen, h-moilanen

Based on hoo, an interjection of surprise, through its homonymy with hoo (“the letter H”), with Moilanen picked, seemingly arbitrarily, as a surname to construct a plausible name. Influence from houna (variant hoona) is also possible, insofar as it was interpreted as an essive singular form. Attested since the late 20th century; originally the expression was simply kuin hoo (attested since the early 20th century).

H. Moilanen (colloquial)

1. (idiomatic) Synonym of äimän käki.
   • 2015, Matti Väisäsvaara, Oikeassa olemisen uskonto: Toteamuksia 4‎, →ISBN, page 10:

     Nähdessään ”uutuuksia” – jotka ovat todellisuudessa muunnelmia emävalheista, muuntuu H Moilaseksi.

     When you see "new things" - that are in reality variations of great lies, you become astonished (literally: "a H Moilanen").

   • 2017, Sirkku Passinen, Vanha nainen Espanjassa‎, →ISBN, page 28:

     Ovesta vasemmalle oli tyypillinen tapas -tiski, mutta en kehdannut, siis en todellakaan kehdannut mennä sen ääreen, vaan jäin keskelle ravintolaa seisomaan kuin H. Moilanen.

     Left of the door there was a typical tapas counter, but I didn't dare, and I mean I really couldn't dare to go to it, and I kept standing in the middle of the restaurant in astonishment (literally: "like a H. Moilanen").

   • 2020, Salla Hyvätti, Autosihteeri‎, →ISBN, page 264:

     – Mitä sinä teet täällä? Veijo ihmetteli H. Moilasena.

     – What are you doing here? Veijo wondered in astonishment (literally: "like/as a H. Moilanen").

Usually, albeit not exclusively, only used in the essive singular or in similes with kuin.