Hallmark holiday
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English
Alternative forms
Etymology
From the Hallmark Cards greeting card company.
Noun
Hallmark holiday (plural Hallmark holidays)
- (derogatory, US) An ostensible holiday, or, by extension, any occasion, invented or popularized for profit.
- 2001, Dave Eggers, A Heartbreaking Work of Staggering Genius, Vintage Books, →ISBN, page 224:
- […] that the whole funeral and gravestone thing was just a racket, was this ridiculous tradition, rooted in commerce, a Hallmark holiday sort of thing, […]
- 2008, Holly Chamberlin, Tuscan Holiday, Kensington Publishing Corp., →ISBN, page 8:
- Honestly, it didn't much matter to me that Marina had forgotten Mother's Day, though I did feel bad on my mother's behalf. As any parent can tell you, what hurts far more than no card on a Hallmark holiday are the casual slights, the eye rolls your child thinks you don't see, the muttered "whatevers," the unasked-for-and-unwanted criticism of your clothing, your speech habits, your existence.