Hallmarkish

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English

Etymology

From Hallmark Cards, the greeting card company +‎ -ish.

Adjective

Hallmarkish (comparative more Hallmarkish, superlative most Hallmarkish)

  1. (rare, informal, derogatory) Expressing sentiment in a way that is oversweet and insincere; schmaltzy.
    • 1987, Toby Fulwiler, The Journal book:
      And so we would have to expect that a few parents would find one student's journal entry scandalous, unpatriotic, or rebellious, when the rest of the readers might find it noble, sprightly, or even Hallmarkish.
    • 1994, Margaret McMullan, When Warhol was still alive:
      "You got a letter, too," Ms. Simpson said, picking up a flowery Hallmarkish card []
    • 2004, Bertie Charles Forbes, Forbes:
      Slogans like "We love to see you smile" sounded too Hallmarkish.

Synonyms