McDonaldization
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English
Alternative forms
- McDonald's-ization, McDonalds-ization, McDonaldsization
- McDonaldisation, McDonaldsisation
- MacDonaldization, Macdonaldization
Etymology
From McDonald's + -ization. Popularized by American sociologist George Ritzer in his 1993 book The McDonaldization of Society, based on an essay of the same title he published in 1983.
Noun
McDonaldization (uncountable)
- The process by which institutions in society become standardized and focused on efficiency and predictability.
- 1996, George Ritzer, “Preface to the First Edition”, in The McDonaldization of Society , revised edition, Thousand Oaks, Calif.: Pine Forge Press, →ISBN, page xviii:
- Almost all social institutions (for example, education, sports, politics, and religion) were adapting McDonald's principles to their operations. And McDonaldization was spreading around the world—fast-food croissanteries in Paris (of all places), Kentucky Fried Chicken in Beijing, McDonald’s in Beijing and Moscow.
Translations
process by which institutions in society become standardized and focused on efficiency and predictability
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