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2010 June 28, Sachin Kumar, “Across South Asia, this sweet drink is synonymous with summertime refreshment”, in Hindustan Times, archived from the original on 2018-01-05:
“Extending Rooh Afza consumption beyond the summer months, the drink is being promoted as an additive to increase at-home sales,” says Arshad Siddiqui, chief marketing officer. ¶ The company, which was established as a small Unani clinic in 1906 in old Delhi, developed Rooh Afza a year later.
2018 June 4, Aina Khan, “How I Learned to Love Rooh Afza, the Pungent Rose Syrup of My Childhood”, in Vice, archived from the original on 2023-11-03:
The Indian subcontinent has been drinking Rooh Afza for over a century.[…]Many South Asian desserts are flavoured with Rooh Afza, including kheer (a milky rice pudding) and falooda, which takes on a rose-coloured tint when its vermicelli and basil seeds are soaked overnight in Rooh Afza.
2022 April 25, Sanam Maher, “In Pakistan, Rooh Afza scents memories and refreshes souls”, in Al Jazeera, archived from the original on 2022-04-25:
Hakim Abdul Majeed named this drink Rooh Afza – the soul refresher.[…]That in the decades to come, Rooh Afza would travel far beyond the lanes of Old Delhi to 37 countries.[…]That moment in Times Square was a bold announcement: Hamdard had global aspirations for Rooh Afza.
