Wiktionary:Word of the day/2022/June 24

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Word of the day
for June 24
merchandising n
  1. (also attributively) gerund of merchandise
    1. (archaic) Trade in merchandise.
    2. (originally US) The promotion of goods for sale in a store, especially through advertising, attractive displays, discounts, etc.; also (generally), the promotion of any goods or services for sale.
    3. (specifically) The promotion of a film, music group, theatre production, etc., through the sale of goods bearing motifs associated with the subject being promoted; also, such goods themselves collectively; merchandise.

The comedy film Spaceballs premiered on this day 35 years ago in 1987. A parody of the original Star Wars trilogy, in a famous scene the character Yogurt reveals he is involved in the merchandising of the film itself.

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