advertising

English

Etymology

advertise +‎ -ing

Pronunciation

• (General American) IPA^(key): /ˈædvɚˌtaɪzɪŋ/
• (Received Pronunciation) IPA^(key): /ˈædvəˌtaɪzɪŋ/

• Audio (Southern England)

  (file)

• Hyphenation: ad‧ver‧tis‧ing

Noun

advertising (usually uncountable, plural advertisings)

1. Communication whose purpose is to influence potential customers about products and services.
   • 1899, Walter Besant, The Pen and the Book:

     Advertisings do not by themselves cause a book to 'go'. The circulating libraries are far more useful than any advertising columns.

   • 2012, Andrew Martin, Underground Overground: A passenger's history of the Tube, Profile Books, →ISBN, page 117:

     [...] the women were presumably going shopping at the department stores growing up along Oxford Street, and the Central's nearness to these stores would make the advertising space in its stations the most expensive on the Underground.

   • 2013 June 21, Oliver Burkeman, “The tao of tech”, in The Guardian Weekly, volume 189, number 2, page 48:

     But the real way to build a successful online business is to be better than your rivals at undermining people's control of their own attention. Partly, this is a result of how online advertising has traditionally worked: advertisers pay for clicks, and a click is a click, however it's obtained.

2. The industry or profession made up of such communications.

Derived terms

Related terms

Translations

Verb

advertising

1. present participle and gerund of advertise

Further reading

• advertising on Wikipedia.Wikipedia

Anagrams

• gainstrived

Romanian

Etymology

Unadapted borrowing from English advertising.

Noun

advertising n (uncountable)

1. advertising

Declension