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English
Etymology
From hyper- + advertising.
Noun
hyperadvertising (uncountable)
- Excessive or ubiquitous advertising.
- Advertising by means of the Internet and hypermedia.
2004, Anja Janoschka, Web Advertising: New forms of communication on the Internet:Applying her classification of online texts to hyperadvertising, the initial advertising message of a web ad is an e—text. It is linearly structured and, as the source of the linked advertising message, part of a hypertext.
2006, Language Problems & Language Planning, page 207:he structure of hyperadvertising is different The new platform has great potential for expansion and revision. Janoschka offers an introduction to the world of web advertising that will provide a basis for documenting these changes over time.