almond mom

From almond +‎ mom, in reference to the healthy foods such as almonds which they promote. Popularised on social media service TikTok in late 2022 and early 2023; it emerged in response to a viral video posted on the service that featured a clip from the American reality television series The Real Housewives of Beverly Hills in which model Yolanda Hadid instructs her daughter Gigi to eat almonds because she feels weak.^[1][2]

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almond mom (plural almond moms)

1. (US, chiefly Internet slang) A mother who promotes (or herself follows) an inadequate diet with poor nutritional value and low calories, usually to promote a slender body image.
   • 2022 October 7, Danielle Sinay, “Growing Up With 'Almond Mom'”, in Glamour‎:

     What matters most to an almond mom is getting and staying thin, so much so it inevitably overshadows accomplishments, accolades, and milestones—unless, of course, you look skinny while celebrating.

   • 2023 February 1, Fortesa Latifi, “"Almond Mom" Is Going Viral on TikTok as Creators Call Out Diet Culture”, in Teen Vogue‎:

     Recently, she was eating at a restaurant that didn't have a low-calorie salad dressing option and she found herself agitated. Reframing those thought processes as almond mom behavior has paved a way for her to change them.

   • 2023 July 21, Jen McQuire, “Viral TikTok Breaks Down Why Mama From The Berenstain Bears Was Totally An Almond Mom”, in Romper‎:

     When Stan and Jan Berenstain wrote The Berenstain Bears and Too Much Junk Food back in 1985, no one had ever heard of an almond mom. Back then, Mama Bear just seemed like she was taking care of her family by getting them to eat healthy food.

   • 2023 October 17, Ami Artiz, “I grew up with an 'almond mom.' I finally talked to my mom about how her eating behaviors with affected mine”, in Business Insider‎:

     I was raised by an almond mom who was raised by an almond mom who was also probably raised by an almond mom.

   • 2023 November 17, TheDeadDying, Twitter‎:

     My favorite way to almond mom myself is "If you aren't hungry enough for an apple are you actually hungry???"