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English
Etymology
From anti- + haul.
Noun
anti-haul (plural anti-hauls)
- (Internet) A video posted on the Internet consisting of someone showing and talking about products or items they have chosen not to purchase. [1]
2017 May 1, Mehreen Kasana, “Makeup vloggers are protesting capitalism”, in The Outline, archived from the original on 2024-05-07:Most anti-haul videos are somewhere between 12 to 20 minutes long, and typically focus on beauty products. The host details a list of things they don't plan to buy and the reasons why not while detailing the often exorbitant prices. There are anti-hauls about Kylie Cosmetics, Sephora, Colourpop, Maybelline, and other brands.
2024 January 18, Angella d'Avignon, “Deinfluencing, “Anti-Hauls,” and the Dupe Decor Conundrum”, in Dwell, archived from the original on 2024-05-07:The anti-haul offers a simple premise: You don’t need that brushed metal sink rack or white Scrub Daddy for your kitchen, because you don’t have the same kitchen, house, or budget as the monied influencer who’s promoting them.
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