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Chyrons (electronically enlarged words or numbers superimposed on the screen) might be used to illustrate and compare budget figures or to emphasize a quote.
1999, Rodger W Claire, Entertainment 101: An Industry Primer, Beverly Hills, Calif.: Pomegranate Press, →ISBN:
Chyron recognition: A celebrity who needs no electronically inserted title or caption (a chyron) to identify him or her on television, especially news programs or interview shows.
2004, James T. Hamilton, All the News That's Fit to Sell: How the Market Transforms Information into News, Princeton, N.J.: Princeton University Press, →ISBN, page 170:
The ABC broadcast also began to use Chyrons, which "generated brightly colored maps, charts, graphs, and illustrations and imposed text over pictures. A red slash, like the one on the cover of Time magazine, was superimposed on stories, in an effort to give ABC's newscast a distinctive identity."
2006, Ian David Aronson, DV Filmmaking: From Start to Finish, Sebastopol, Calif.: O'Reilly Media, →ISBN, page 168:
In the days before desktop video production software, such as Final Cut Pro and After Effects, making even a simple black and white title was a tough business. Creating broadcast-quality video titles required a specialized piece of expensive equipment called a Chyron generator and a highly skilled Chyron operator to run it. In fact, there was a time when Chyron operators made a good living because they were the only ones who knew how to make good, professional quality titles.
The TV images that would shake American politics like none had since Watts in 1965 began innocuously enough: on NBC, above a chyron reading taped, it looked like a busy New York rush hour, though some are holding handkerchiefs to their faces. […] [T]he hemmed-in cops threw tear-gas canisters across the street at the apex of the marchers' U-turn […]grant park, chicago, illinois, the chyron now reads, and a woman's voice says, "The kids are still marching, it looks like a whole gathering of people with terrible colds"; […]
2015, Charles Marsh, David W. Guth, Bonnie Poovey Short, “Broadcast/Podcast Writing”, in Strategic Writing: Multimedia Writing for Public Relations, Advertising, and More, 3rd edition, Abingdon, Oxon., New York, N.Y.: Routledge, →ISBN, page 13:
Chyron. Words shown on a video screen. Also known as a super. A slash (/) indicates a line break in a Chyron message in a script.
On the TV, a guest sits on the George Drudge couch. Below her a chyron reads: Chandice, Admits she eats her Kleenex. A chyron reads: Rick, Says he doesn't trust Amy, that's why he watches her poop. On the bus, someone shouts, 'I do dat, too!' On the TV, a chyron reads: Selena, Admits she's obsessed with burping.
