genericization
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English
Etymology
Pronunciation
- IPA(key): /dʒəˌnɛɹɪsaɪˈzeɪʃən/, /dʒəˌnɛɹɪsɪˈzeɪʃən/
Audio (Southern England): (file)
Noun
genericization (countable and uncountable, plural genericizations)
- (uncountable, countable) The process of becoming generic; an instance of it.
- Synonyms: see Thesaurus:generalization
- (uncountable, law) With respect to a trademark, the act or process of becoming so widely identified as a reference for a type of product as to cease representing a particular brand or manufacturer of that type of product.
- Synonyms: genericide, trademark erosion
- 2024 September 19, Scott Cacciola, “Tupperware (the Brand) May Fail. Tupperware (the Word) Will Survive.”, in The New York Times:
- Successful companies have strategies to protect their trademarks and fend off the creep of genericization, Mr. Taylor said.
- (countable) An instance of this act or process; a generic name thus created.
- Hypernym: generic name