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guard book. In DICTIOUS you will not only get to know all the dictionary meanings for the word
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English
Noun
guard book (plural guard books)
- (advertising) An advertising agency's internal archive of work done for a particular client.
1997, Judith Burg, A Guide to the Rowntree and Mackintosh Company Archives:Most of the advertising material surviving from Rowntree & Co. is in the form of guard books of cuttings and proofs of press and magazine advertising, and therefore most of the material pre c. 1950 is in black and white.