hammocking

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English

Noun

hammocking (uncountable)

 hammocking on Wikipedia
  1. (broadcasting) The scheduling of a new or unpopular program between two popular ones in the hope that viewers will watch it.
    • 1994, Sydney W Head, Christopher H Sterling, Lemuel B Schofield, Broadcasting in America: a survey of electronic media:
      Hammocking tries to establish a new program, or to recover the audience for a show slipping in popularity
    • 2004, Damian Tambini, Jamie Cowling, From public service broadcasting to public service communications:
      Indeed, the acceptance that hammocking and the mixed-schedule is in decline formed an important part of the BBC's argument for new digital channels.
    • 2005, Philippe Perebinossoff, Brian Gross, Lynne S Gross, Programming for TV, radio, and the Internet:
      Hammocking is a frequently employed strategy. For example, it is often seen in children's cartoon blocks in which a newcomer is sandwiched between two established series.

See also

Verb

hammocking

  1. present participle and gerund of hammock