likeability

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English

Alternative forms

Etymology

From like +‎ -ability.

Noun

likeability (countable and uncountable, plural likeabilities)

  1. The property that makes a person likeable, that allows them to be liked.
    • 1975, Leonard Berkowitz, A survey of social psychology:
      Attractiveness and likeability isn't simply a matter of sexual desirability.
    • 1998, John Philip Jones, How advertising works:
      Perhaps the most striking result of this study was that a simple advertising likeability scale predicted sales winners 87% of the time.
    • 2004, Wolfgang Stroebe, Miles Hewstone, The European Review of Social Psychology:
      In the category condition. participants (1) guessed the targets' academic majors and (2) rated their likeability.

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