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English
Etymology
marketeer + -ing
Noun
marketeering (uncountable)
- Marketing, especially when designed to mislead; false advertising.
1970, Robert Hunter, chapter 17, in The Enemies of Anarchy, New York: Viking, published 1973, pages 143–144:Of course, there is nothing new about public relations firms being hired to merchandise candidates for public office, but the similarity of techniques between electioneering and marketeering is not always appreciated.
1987, Todd Gitlin, chapter 6, in The Sixties: Years of Hope, Days of Rage, New York: Bantam, page 164:Inspired by the solidarity of the resisting oppressed, they convince themselves that simplicity is the cultural soil from which a new society, purged of marketeering impersonality and trivial excess, grows.
2017 December 9, Tom Parker Bowles, “That’s using your noodle”, in Daily Mail:[…] there’s too much mildly evangelical marketeering mumbo-jumbo about dishes that ‘don’t just look amazing and taste delicious, but are packed with important nutrients that can help you feel and look beautiful too’.
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