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English
Etymology
Clipping of marketing technology, modeled on fintech etc.
Noun
martech (countable and uncountable, plural martechs)
- (uncountable) Marketing technology; technology (usually information technology) used for marketing.
2020, Christine Bailey, Customer Insight Strategies: How to Understand Your Audience and Create Remarkable Marketing, Kogan Page Publishers, →ISBN, page 185:This chapter draws on the expertise of martech heavyweights to provide a practical guide to assembling a marketing technology stack and planning a martech strategy.
- (countable) A marketing company.
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