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English
Etymology
From para- + social, coined by American sociologist Richard Wohl and Donald Horton in 1956.[1]
Adjective
parasocial (not comparable)
- One-sided (especially of a relationship, as for example that between a celebrity and their audience or fans, whom they do not know).
- a parasocial relationship
2016, Molly Marshall, AQA Psychology Student Guide 3: Issues and debates in psychology, Hachette UK, →ISBN:In the past, parasocial relationships occurred predominantly with television or film celebrities, but now these […] celebrities openly share their opinions and activities through various social media outlets such as Twitter and Facebook.
2022 February 13, Otegha Uwagba, “Too close for comfort: the pitfalls of parasocial relationships”, in The Guardian:And yet for every creator for whom parasocial relationships are an unintended byproduct of their work, there are many more – influencers, YouTubers, vloggers – who actively cultivate that faux-intimacy with their followers, softening them up so that they might more easily ply their wares, be that waist trainers or make-up brushes.
2023 May 11, Maggie Harrison, “Influencer Creates AI Version of Herself That You Can Rent as a Girlfriend”, in Futurism:With the advent of AI chatbots, the ethics of parasocial relationships just keep getting murkier. Introducing: CarynAI, a voice-based chatbot that was trained to mimic a human influencer to become your artificial girlfriend.
References
- ^ 1956, Donald Horton, R. Richard Wohl, "Mass Communication and Para-social Interaction: Observations on Intimacy at a Distance", Psychiatry, Volume 19, pages 215-29.
Further reading