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English
Etymology
Blend of Latin pulchrum (“beautiful”) + economics. Coined by economist Daniel S. Hamermesh in 2011.
Noun
pulchronomics (uncountable)
- (neologism) The study of the economics related to beauty.
2016 April 21, Jacqueline Granleese, “Lookism”, in The Wiley Blackwell Encyclopedia of Gender and Sexuality Studies, →DOI:Lookism is a growing area of research interest in economics, termed “pulchronomics”: focus being given to the need to disentangle the confounding variable of levels of productivity from pay penalty and pay premium measures.
2019, David A. Buchanan, Andrzej Huczynski, Organizational Behaviour, Pearson Education Australia, page 505:The laws of ‘pulchronomics’ also apply to women, Attractive workers may attract more customers, so perhaps they should be paid more. Hamermesh argues that those who are unattractive should have legal protection.
2021 August 13, Jung Yeun (June) Kim, Linna Shi, Nan Zhou, “CEO pulchronomics and appearance discrimination”, in Asian Review of Accounting, volume 29, number 3, →DOI, pages 443-473:The purpose of this paper is to research CEO pulchronomics by examining whether a beauty premium exists in CEO compensation and whether this beauty premium is justified by differences in CEO performance.
References
- ^ Daniel S. Hamermesh (April 21 2011) “Beauty and the Worker” (chapter 3), in Beauty Pays: Why Attractive People Are More Successful, Princeton University Press, page 39: “Answers to these questions are the most widely available in the burgeoning literature in pulchronomics — the economics of beauty.”
See also