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English
Verb
spread the word (third-person singular simple present spreads the word, present participle spreading the word, simple past and past participle spread the word)
- (idiomatic) To tell a lot of people; to inform as many people as one can.
- Coordinate terms: preach, campaign, pass on
2006, Oded Maimon, Lior Rokach, Data Mining and Knowledge Discovery Handbook, Springer Science & Business Media, →ISBN, page 424:A famous example of viral marketing is the rapid spread of Hotmail as a free email service. Attached to each email was a short advertisement and Hotmail's URL, and customers spread the word about Hotmail simply by emailing their family and friends.
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