steerer

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English

Etymology

From steer +‎ -er.

Pronunciation

Noun

steerer (plural steerers)

  1. Someone or something that steers.
  2. A person hired by a gambling establishment to locate potential customers and bring them in.
    Synonyms: lugger, picker-up, roper, runner
    • 1961, John Scarne, Complete guide to gambling, page 232:
      It isn't long before the casino help are telling their friends not to patronize the joint, and they in turn tell their friends, and in a very short time hundreds of people know all about it. At this point, the only way to get action is to hire a flock of steerers []

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