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English
Etymology
From ad + tech.
Noun
adtech (uncountable)
- Digital technology for the delivery and measurement of advertising campaigns.
2022 March 7, Cory Doctorow, “Safegraph follows people into abortion clinics and then sells the data”, in Pluralistic:Last week, Motherboard's Joseph Cox laid down $160 with Safegraph, a digital adtech/surveillance company, and got back the location trails of everyone who'd visited 600 Planned Parenthood locations. Safegraph claimed that this data was "anonymized." This is a lie. It's really, really easy to "re-identify" location data.