bullshot

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English

Pronunciation

Etymology 1

From bull +‎ shot with influence from bullshit.

Noun

bullshot (plural bullshots)

  1. A cocktail made from vodka and beef bouillon.
Translations

Etymology 2

Blend of bullshit +‎ screenshot, coined in 2005 in the webcomic Penny Arcade.[1]

Noun

bullshot (plural bullshots)

  1. (neologism, video games) A phony screenshot created for promotional purposes.
    • 2005 September 12, “Potent New Lingo”, in Penny Arcade, retrieved 2012-06-15:
      Exhibit A is a textbook example of a bullshot, an image ginned up by marketing and foisted on people who don't know any better.
    • 2009 August 15, Richard Leadbetter, “Media Manipulation: the "Bullshot" phenomenon”, in Eurogamer, retrieved 2012-06-15:
      Even the world's most technically proficient game-makers — industry leaders in graphical and gameplay innovation — seem shy to release actual screenshots of their forthcoming games, preferring instead to unleash super-scaled bullshots, or enhanced videos.
    • 2012 March 19, Ryan King, “7 Marketing Trends That Need To Stop”, in Play, →ISSN, retrieved 2012-06-16:
      Sometimes they’ll fall under the ambiguous label of ‘visual target renders’, the small-print description of bullshots at the highest level.

References

  1. ^ "Potent New Lingo", Penny Arcade, 12 September 2005