decoy effect

Hello, you have come here looking for the meaning of the word decoy effect. In DICTIOUS you will not only get to know all the dictionary meanings for the word decoy effect, but we will also tell you about its etymology, its characteristics and you will know how to say decoy effect in singular and plural. Everything you need to know about the word decoy effect you have here. The definition of the word decoy effect will help you to be more precise and correct when speaking or writing your texts. Knowing the definition ofdecoy effect, as well as those of other words, enriches your vocabulary and provides you with more and better linguistic resources.

English

English Wikipedia has an article on:
Wikipedia

Noun

decoy effect (plural decoy effects)

  1. (marketing) The phenomenon whereby consumers will tend to have a specific change in preference between two options when also presented with a third option that is asymmetrically dominated: that is, the third option is inferior in all respects to one option, but, in comparison to the other, it is inferior in some respects and superior in others.