downmarket

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English

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Wikipedia

Etymology

From down- +‎ market.

Adjective

downmarket (comparative more downmarket, superlative most downmarket)

  1. Designed for low-income consumers.
    Antonyms: upmarket, upscale, high-end
    Near-synonym: low-end
  2. Of, or relating to the less prestigious sector of the market.
    Antonyms: upmarket, upscale, high-end
    Near-synonym: low-end

Adverb

downmarket (comparative more downmarket, superlative most downmarket)

  1. Towards the less prestigious sector of the market.
    Antonym: upmarket
    Coordinate term: midmarket
    • 2021 December 15, Robin Leleux, “Awards honour the best restoration projects: The Great Western Railway Craft Skills Award: Victoria Arcade”, in RAIL, number 946, page 59:
      Sadly, by the 1970s the arcade had gone downmarket with brash shop fronts and cheap shops, some of doubtful reputation.

Verb

downmarket (third-person singular simple present downmarkets, present participle downmarketing, simple past and past participle downmarketed)

  1. # (transitive) To render or become downmarket.
    • 2011, Ricardo Gil Soeiro, Sofia Tavares, Rethinking the Humanities: Paths and Challenges, page 37:
      If there has been a genuine dissemination of a certain degree of readership, of artistic interest and, very notably, of musical awareness and response, there has also been a 'downmarketing', a vulgarization of culture []
    • 2000, Helen Jefferson Lenskyj, Inside the Olympic Industry: Power, Politics, and Activism, page 147:
      As Rob Plant explained, there is a “downmarketing” process when tourists experience problems with their initial accommodation plans and settle for the next level: for example, from one-star hotel down to backpacker hostel.

References