personal brand

Hello, you have come here looking for the meaning of the word personal brand. In DICTIOUS you will not only get to know all the dictionary meanings for the word personal brand, but we will also tell you about its etymology, its characteristics and you will know how to say personal brand in singular and plural. Everything you need to know about the word personal brand you have here. The definition of the word personal brand will help you to be more precise and correct when speaking or writing your texts. Knowing the definition ofpersonal brand, as well as those of other words, enriches your vocabulary and provides you with more and better linguistic resources.

English

Etymology

Popularized by American consultant and author Tom Peters.

Noun

personal brand (plural personal brands)

  1. The public image of an individual's unique and desirable qualities, often based on particular marketing strategies and the use of social media.
    • 2012, Sarah-Jayne Gratton, Follow Me! Creating a Personal Brand with Twitter, John Wiley & Sons, →ISBN, page 78:
      Using my @grattongirl brand as example, my personal brand statement reads, “I delight in helping others create and unleash their personal brand on Twitter.”
    • 2020, Emily Segal, Mercury Retrograde, New York: Deluge Books, →ISBN:
      […] I had a social and possibly sexual interest in my coworkers and in the founder boys; I had an ambitious vain interest in my personal brand as it appeared to the world […]
    • 2021 May 7, Taylor Lorenz, “Elon Musk: Memelord or Meme Lifter?”, in The New York Times‎, →ISSN:
      In many cases, the brand also pays. Mr. Musk, who is both a successful businessman and a freewheeling personal brand, appears to be an exception.

Further reading

Wikious
Boobota
Sagapedia