treo đầu dê bán thịt chó

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Vietnamese

Etymology

Calque of Chinese 掛羊頭賣狗肉挂羊头卖狗肉 (quải dương đầu mại cẩu nhục).

Pronunciation

Verb

treo đầu bán thịt chó

  1. (literal) to put up goat heads, but actually be selling dog meat
  2. (figurative, advertising) to practice blatantly false advertising, to pull off a bait and switch