word of mouth

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See also: word-of-mouth

English

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Noun

word of mouth (uncountable)

  1. (idiomatic) Verbal means of passing on information; viva voce.
    The book didn't need to be advertised; it became popular solely by word of mouth.
    • 1983, R.E.M. (lyrics and music), “Just a Touch”, in Lifes Rich Paegent:
      Kevin heard it on the radio / Hugh informed word of mouth / Carla read it in the news / Caught it all, just a touch

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