показуха

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Russian

Etymology

From показа́ть (pokazátʹ, to show) +‎ -у́ха (-úxa, pejorative noun-forming suffix).

Pronunciation

Noun

показу́ха (pokazúxaf inan (genitive показу́хи, nominative plural показу́хи, genitive plural показу́х)

  1. (colloquial, disapprovingly) window-dressing, ostentation, pretense, (fake) show, veneer, facade
    э́то сплошна́я показу́хаéto splošnája pokazúxait's all put on, just for show
    для показу́хиdlja pokazúxijust for show

Declension