C.C.

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Portuguese

Etymology

Coined by Rodolfo Lima Martensen in the 1940's as a calque of English BO (“body odour”).[1]

Pronunciation

Noun

C.C. m (uncountable)

  1. (Brazil) Initialism of cheiro de corpo (“BO”).
    • 1947 February 15, “Nada de C.C. (cheiro de corpo) comigo... — Uso LIFEBUOY”, in O Cruzeiro, number 17, page 33:
      LIFEBUOY contém o elemento especial que de fato evita o "C.C." E, embora seu odor DESAPAREÇA quasi instantaneamente, a ação protetora de Lifebuoy se prolonga por muitas horas.
      (please add an English translation of this quotation)
    • 1958 February 15, Henrique Pongetti, “As raças e o olfato”, in Manchete, number 304, Rio de Janeiro: Bloch Editores, page 31:
      Cada um tinha seu sabonete: alguns se confiavam àquele que resumiu o "cheiro de corpo" num C.C., incorporando à nossa língua, pobre de adstringentes, uma feliz abreviação.
      (please add an English translation of this quotation)

Derived terms

References

  1. ^ Elizabete Kobayashi, Gilberto Hochman (2016 June) “O "CC" e a patologização do natural: higiene, publicidade e modernização no Brasil do pós-Segunda Guerra Mundial”, in Anais do Museu Paulista: História e Cultura Material, volume 23, number 1, São Paulo: USP, →DOI, pages 67–89
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