Naarmcore

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English

Etymology

Blend of Naarm +‎ normcore, equivalent to Naarm +‎ -core.

Noun

Naarmcore (uncountable)

  1. (Australia, sometimes considered offensive) An aesthetic reflecting Melbourne style, featuring clothing such as puffer jackets, cargo pants and beanies.

Usage notes

The term has been rejected by some Indigenous Australians as offensive. Naarm is the Woiworrung name for the area of inner Melbourne, and opponents claim the term "redefin Naarm for a white aesthetic" and reduces the name Naarm to a "little fashion moment".[1]

References

  1. ^ Elias, Michelle (2022 July 26) “First Nations creators call out 'Naarmcore' TikTok fashion trend”, in SBS News, retrieved 8 January 2024.