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Schlagwort. In DICTIOUS you will not only get to know all the dictionary meanings for the word
Schlagwort, but we will also tell you about its etymology, its characteristics and you will know how to say
Schlagwort in singular and plural. Everything you need to know about the word
Schlagwort you have here. The definition of the word
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German
Etymology
Schlag + Wort
Pronunciation
- IPA(key): /ˈʃlaːkˌvɔʁt/
- Hyphenation: Schlag‧wort
Noun
Schlagwort n (strong, genitive Schlagwortes or Schlagworts, plural Schlagwörter or Schlagworte)
- buzzword, catchphrase (word drawn from or imitative of technical jargon)
1927, Adolf Halfeld, Amerika und der Amerikanismus. Kritische Betrachtungen eines Deutschen und Europäers, Jena: Eugen Diederichs, page 206:Der Durchschnittsamerikaner, so sagt der Bericht, werde von demokratischen Schlagworten gelenkt, deren gedankenlose Hinnahme ihn veranlasse, für alle Fragen des Lebens eine gemeinschaftliche Formel zu suchen, die weit genug gehalten sei, um einen jeden unterschlüpfen zu lassen. So steht es um den Verkauf von Autos, wo diese Formel gut und nützlich ist, so aber auch um den „Verkauf der Religion“ und den „Verkauf der Bildung“. Immer muß die angebotene – wirtschaftliche oder geistige – Ware billig sein, erreichbar für den letzten in der Masse.- The average American, the report says, is driven by democratic catchphrases, the mindless acceptance of which impels him to search for a common formula for all questions of life that is broad enough to let anyone slip under it. This is how it stands with the selling of cars, where this formula is good and useful, but also with the “selling of religion” and the “selling of education”. Always the offered – economical or spiritual – commodity has to be cheap, accessible to the last one in the mass.
Declension
Further reading