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English
Noun
day-after recall test (plural day-after recall tests)
- (advertising) A method of advertising research measuring the proportion of people who remember seeing an advertisement the day after it was shown on television.
The day-after recall test is one of the original forms of advertising research, but few people still use it because the data and analysis are limited.
See also
References
- The Advertising Research Handbook Charles E. Young, Ideas in Flight, Seattle, WA, April 2005